Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Forget the aspirational scenes of men in sharp suits playing poker or hanging out at exclusive roof-top bars. That’s not what whiskey should be about. There’s nothing stuffy about a drink at the heart of social experiences as diverse as the South Africans who enjoy them. That’s the message behind a new ad from Jameson […]
A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC.
ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, […]
Premium Italian liqueur Opal Nera relaunches around the world, with brand refresh by drinks design specialist Denomination. Opal Nera, a sambuca-based dark liqueur, was created by family-run Distillerie Francoli back in the 1980s, achieving great success globally. However, as competitor brands started to appear, its popularity was affected. The distillery approached Denomination to help address this, and […]
Tanqueray will be magically transforming London’s Bloomsbury House into the Tanqueray Townhouse created by experience agency RPM. From 6th December the venue will open its doors and invite guests into the glamorous world of the definitive gin, Tanqueray No. TEN, for an unmissable ten-day residency that will be a must-visit for gin lovers during the […]
Charming and whimsical new platform brings to life the brand’s philosophy of ‘doing things better’
Ketel One family-made vodka has unveiled Drink Marvellously: a delightful and imaginative creative campaign inspired by consumers’ growing desire for better, more thoughtful drinks experiences without the fuss. Drink Marvellouslycaptures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or charming strangers) […]
Hot Gin Cocktail Available At Waitrose London based makers of premium cocktail mixers, Tipplesworth, today announces the addition of a new seasonal product to its portfolio, the Festive Punch. Launching into Waitrose on 11th November, the new variant will be rolled out across 203 stores nationwide as well as online. Pitched as the perfect punch for […]
Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of […]
Design agency Vault49 unveils fresh new packaging for Baileys’ Pumpkin Spice, featuring a stand-out copper bottle and new color palette. The contemporary refresh departs from Baileys’ classic black bottle and eschews traditionally dark and muted autumn colors to better engage millennial fans of the Pumpkin Spice trend and highlight the treat-worthy quality of the drink. […]
A book, a special person, a curious case…there are always plenty of stories behind a great film. Imagine what happens then if one of them involves beer. Not any beer, the King of Beers. Many might not know but Budweiser is also Halloween’s beer, more specifically Halloween II’s beer. And to celebrate the date, the […]
