This November, whisky lovers and industry insiders will gather at Christ Church Spitalfields for The World Whisky Experience hosted by IWSC —a curated exploration of the most highly awarded whiskies from around the globe. Drawing on the latest International Wine & Spirit Competition (IWSC) results, the event brings together over 200 drams, from iconic Scotch […]
Double Dry-Hopped Pale Ale ‘Buttercup’ Launched Fresh from its IPA scooping Gold and Country Award Winner in the World Beer Awards, Nirvana has introduced ‘Buttercup’ – a double dry-hopped pale ale and its second limited edition beer of 2025. Buttercup (0.5% ABV) is available in both 330ml cans and in 30l keg and follows the […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
Strategic & Creative Branding Studio Boundless Brand Design is proud to unveil the bold new bottle and brand identity created for Double Dutch Drinks | B Corp, marking the premium mixer brand’s 10th anniversary with a design that speaks to both quality and creativity. The new design represents a significant leap forward, created to reflect […]
Spirit Cartel Brings Category-Challenging Mezcal To UK Rosaluna, described as ‘the less smoky mezcal’ and 2024 winner of the ‘World’s Best Margarita’ from the prestigious US-based Beverage Testing Institute, has arrived in the UK. Distributed by Spirit Cartel, Rosaluna (40% ABV) is an all-natural, single estate, agave spirit distilled by a sixth-generation family in the […]
ARK Agency to lead creative and strategic positioning for the premium Italian lager brand in the UK C&C Group plc, the leading UK drinks company, has appointed ARK Agency as lead creative and strategic agency for Menabrea, the premium Italian Alpine lager. ARK Agency has been appointed to support the next stage of expansion for […]
Stowford Press is stepping into a fresh chapter with a striking new identity and its biggest-ever consumer marketing push, all designed to win over a new generation of cider drinkers. Owned by fourth-generation, family-owned cidermaker Westons, the eye-catching new Stowford Press design is rolling out across UK retailers from the end of July. This is […]
Creative branding studio Kingdom & Sparrow has partnered with Bristol-based craft brewery Arbor Ales to deliver a bold and vibrant brand refresh, coinciding with the brewery’s national supermarket rollout in M&S stores, and South West rollout in Tesco and Sainsbury’s. Since 2007, Arbor Ales has been a mainstay of Bristol’s independent beer scene. Known for their adventurous brews and […]
McCann Birmingham’s ‘Happy Applecore’ campaign celebrates 90s nostalgia with DJ Hixxy Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham. Far from the typical idyllic country […]
Boundless Brand Design unveil its latest collaboration with the delightfully peculiar Hendrick’s Gin: The Whimsical Watering Can. Exclusively available in Global Travel Retail, this unconventional gift pack reimagines the gifting experience, capturing the essence of Hendrick’s signature eccentricity. Designed to stir curiosity and spark joy, The Whimsical Watering Can is more than just a vessel, […]