Founded in 1863, today CAMUS is the largest family-run, independent Cognac House. It has been owned and operated by the CAMUS family for five generations. CAMUS cultivates a passion for exceptional Cognacs, using a patented, bespoke distillation process whereby the “heads” are extracted and tasted litre by litre, and a small portion of them – […]
The moment Jackie Robinson walked onto Ebbets Field on April 15, 1947, he became an iconic and everlasting figure in American history. Born in 1919, the 2019 MLB season will mark the Centennial of the man that drove positive change far beyond his sport. On MLB Opening Day, March 28th, Budweiser will raise a Bud to celebrate this legendary […]
Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of ’emboldened luxury’, providing an even bolder shelf standout that gives a stronger platform for brand storytelling. Brought to life by London-based design agency Stranger & Stranger, the new Absolut Elyx bottle boasts […]
Pearlfisher announced its partnership with Beam Suntory in the creation of Legent – a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, an award-winning incubator for courageous ideas that drive impactful change on behalf of our ocean, announced a splashy partnership with one brave sea turtle Sydney to put an end to all plastic straw emoji usage. Giving a platform and voice to Sydney, Bacardi and Lonely Whale […]
The latest Bud Light efforts against Miller Lite start with ‘Imitation’, showing the King by the fire, acknowledging Miller Lite’s latest ad and lamenting that the rival brand never thanked him for delivering its vat of corn syrup. “Look, if you’re this set on imitating our kingdom, may I suggest also imitating us by putting […]
Miller Lite is launching a series of new spots that lightheartedly joust with the “Dilly Dilly” fantasy world Bud Light has inhabited for the better part of a year. The new competitive ads by DDB Group, which will air on television, digital and social channels starting March 21 during the college basketball tournament, “take consumers […]
Kona Brewing has launched its largest-ever marketing effort launching during NCAA’s March Madness. It’s Kona’s first-ever national campaign as the brand courts beer drinkers across the country in a bid to compete with top lifestyle beers like Corona. After charming regional audiences in California, Hawaii, Florida and Washington, Kona’s larger-than-life but laid back Hawaiian brothers […]
Sipsmith launched its most ambitious campaign in its 10-year history, bringing to life the brand story, celebrating its passion and its uncompromising commitment to crafting the very best London Dry Gin, through a beautiful stop motion animation film, developed by Ogilvy UK. Sipsmith, founded by two childhood friends, Sam Galsworthy and Fairfax Hall, fought to […]
Pantone has recognised that ‘Sevilla has a special colour’: #FFAB60 has been certified as the colour of the Andalusian capital. The project for the search of this colour it has been developed by PS21 for the launch of the new gin ‘Tanqueray Flor de Sevilla’. The creative and strategic challenge was to emotionally connect the […]