Carlsberg have unveiled the latest additions to their “Betterment” campaign starring Mads Mikkelsen. The two films by Fold7, aired in Denmark before rolling-out across other European markets. “The Delivery” dramatises Carlsberg’s brand philosophy and follows Danish actor Mads Mikkelsen as he cycles through the streets of Denmark, reflecting on the idea that anything can be […]
Celebrated independent producer of English sparkling wine Bride Valley has released its latest variant – a Cremant – with design by brand consultancy Lewis Moberly. Owned by acclaimed wine expert Steven Spurrier and his wife Bella, Bride Valley is set in the Dorset countryside and now has 10 hectares of vineyard under cultivation, producing a […]
Strongbow Apple Ciders has launched its Chinese New Year campaign, created by Bonsey Jaden Malaysia, that features a playlist of refreshing sounds of the brand’s much-loved apple ciders. For the first time, Strongbow is leveraging on the power of autonomous sensory meridian response (ASMR) technology to invigorate the festivity. The campaign – aims to illustrate […]
A drinks entrepreneur who is making a speciality of turning underground public conveniences into busy neighbourhood bars has launched ‘Willow’, a low-alcohol (4.4% ABV) spirit. Created in William Borrell’s subterranean neighbourhood bar, the ‘Ladies & Gentlemen’ bar in Kentish Town, north London, the spirit’s name is a clever combination of his first name and ‘low’. William Borrell […]
Introducing the first preview of UpEnd gin before it’s first release in late February 2019, with brand identity and packaging developed by Nude Brand Creation. New to the scene, UpEnd is a distiller focused on honouring the long tradition of gin but with a modern twist. Founded by friends Matt Mckee and Chris Lofrese, the […]
HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Michelob ULTRA unveiled its new Super Bowl commercial, reinforcing that while there’s an abundance of artificial in the world, your beer is one thing that shouldn’t be. With no artificial flavours or colours and only 95 calories and 2.6 carbs, Michelob ULTRA believes being human is about being fit and fun. In the :30 commercial […]
In what promises to be among the happiest spots during the game, [ yellow tail ] wine will debut its new “Tastes Like Happy” ad campaign with a new :30 TV spot airing during the Super Bowl on Sunday, February 3, 2019. [ yellow tail ] is on a mission to bring happiness to every […]
Stella Artois and Water.org co-founders Matt Damon and Gary White are rallying America to “Pour it Forward” by choosing Stella Artois to help end the global water crisis – and they’re challenging some famous friends to spread the word, starting with Sarah Jessica Parker. “Pour it Forward” is Stella Artois’ take on the goodwill trend of “Pay it Forward” – […]
The Macallan has unveiled a new and remarkably rare, limited edition single malt whisky. With only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018 is never to be repeated. This latest addition to The Macallan collection has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European […]