New York Fashion Week is just around the corner (Sept. 6), and Stella Artois wants people to pay attention to the designs, not their mobile devices, so it’s offering up ‘Les Haute Pockets’ for easy stashing. The Anheuser–Busch InBev owned beer brand is encouraging fashionistas to put down their phones and enjoy the runway […]
Budweiser and Jim Beam Bourbon officially unveil their highly anticipated collaborative brew Budweiser Reserve Copper Lager. The new beer celebrates two all-American brands that survived Prohibition and have thrived in their respective businesses for a collective 365 years. The third instalment in Budweiser’s Reserve Collection, Copper Lager, will be available nationwide through the holiday […]
How would you like to get gameday predictions and reflections from former star quarterback and current football analyst Tony Romo this football season? With the Corona Hotline, he’s just one call away. Beginning August 21, the hotline from Corona Extra kicks off with a national campaign in the US that includes TV advertising, retail programming […]
Posterscope, Dentsu Aegis’ specialist out-of-home agency, has collaborated with Vizeum and JCDecaux to bring snow, infinity mirrors and beer-filled street furniture panels to the streets of Sydney and Melbourne, for the Experimental Series of whisky from Glenfiddich. The Experimental Series from Glenfiddich is a range of ground-breaking single malt whisky. The range features three experiments – […]
Diageo, the makers of Smirnoff, the original vodka for everyone, know the best things in life do not have to be – and in fact, should not be — expensive or exclusive. That’s why the world’s most awarded vodka has partnered with some of the most fun personalities around: actor and producer Ted Danson, actress […]
To launch their new Cornish spiced rum in London, Dead Man’s Fingers is creating ‘SkullCuts’, a unisex barbershop specialising only in ‘close to the bone’ styles and scalp treatments. Contrary to traditional barbers, who focus solely on hair, SkullCuts is designed to give both men and women the confidence to show off more of […]
Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavour to the beer. The refreshing and crisp beer, therefore, is a great fit for Shanghai’s tortuously humid, sweltering summer. So Geometry Group in China decided to create a Hoegaarden Green House in the middle of summer, to provide much-needed relaxation […]
Before the craft drinks revolution, genuinely tasty beverages that were founded on taste and creativity, rather than global branding and mass-production, were hard to come by. Fortunately, flavour and brand character now abound in beers and spirits, and the big global brands are scratching their heads, or just buying up the craft brands to compete! […]
Comedian and actor Adam Devine has been appointed to the position of Captain Morgan Chief Party Officer, effective immediately, the iconic rum brand announced. In this position, Devine will star alongside Captain Morgan in a new television campaign and will be charged with helping party-goers across the country live #LikeACaptain year-round. As the first rum-appointed […]
Bud Light and the Cleveland Browns announced the creation of the Bud Light Cleveland Browns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season. Beginning August 14, Bud Light and Ohio-based wholesaler House of LaRose will install the Bud Light Cleveland Browns “Victory […]