Sweetwater Brewing Company has tapped 22squared in creating the beer-maker’s first-ever cannabis strain flavoured drink, called ‘420 Strain: G13 IPA.’ “Brands typically approach ad agencies for messaging and campaign development after the product has been established,” says John Stapleton, director of innovation and design at 22squared. “In this case, we were the integral partner on […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
Kombucha start-up FIX8 launches in the UK in October, with new brand creation by design agency B&B studio. Available as a range of three core flavours – Triple Ginger, Strawberry Tulsi and Citrus Saffron – presented in glass bottles, FIX8 is a brand born from the idea of positive addiction. In a nod to the […]
WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys. The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter […]
Award-winning brand advice and strategic design agency, Cocoon, have created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. “Limited editions always represent a great opportunity to refresh packaging and communication. Moreover, they are an ideal platform to play out brand values and tell new […]
Fold7 delivers its first global work for Carlsberg following the agency’s expanded remit. The campaign promotes the new premium ‘Unfiltered’ offering. The new global campaign builds on the success of the ‘The Danish Way’ featuring actor Mads Mikkelsen with the launch of Carlsberg’s new ‘Unfiltered’ offering. The campaign will see a more rugged Mikkelsen exhibit […]
The England cricket legend Mike Gatting OBE who famously captained and played for both Middlesex and England reopened the Central London pub The Pavilion End on 4 October 2018. The City-based sports pub has been extensively refurbished by London brewer and premium pub company Fuller’s. Customers were given the opportunity to meet and greet the […]
Hennessy, one of the world’s best-selling Cognac, announced the release of Master Blender’s Selection N°3, the third in a limited edition series and first creation by 8th generation Master Blender Renaud Fillioux de Gironde, who succeeded his uncle Yann Fillioux. As the guardian of the exceptional taste and style of all Hennessy Cognacs, Fillioux de Gironde is […]
Stella Artois has been promoting its ‘Joie de Bière’ philosophy for several months in the US, and now it’s bringing the refreshing take on the famous phrase to the UK, highlighting the ridiculous, fast-paced nature of modern society and inspiring people it to make time for life’s simple pleasures. The definition of Joie de […]
On October 2, DEWAR’s Scotch Whisky, kicked off London Cocktail Week with a ‘Highball Hustle’ hosted at The Vault, underneath Milroy’s of Soho, the oldest whisky store in London. Guests were treated to range of specially created DEWAR’s cocktails, including the DEWAR’s Original Highball. The highball – a perfectly balanced combination of blended whisky and […]