Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]
As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]
Proper No. Twelve Irish Whiskey, the fourth largest Irish whiskey globally, has launched a new communications platform, visual identity and brand world. The brand, acquired by Proximo Spirits in 2021, appointed Creature in 2022 after a competitive pitch and tasked them with creating a global 360 communications platform and brand world that will ensure that […]
Tennent’s Lager, Scotland’s favourite and best-selling beer brand, has released a seven-figure integrated campaign, underpinned by new positioning and brought to life through a TV spot, OOH, partnerships and social content – its biggest marketing drive in over eight years. Filled with the country’s trademark humour, the work – led by integrated creative agency, John […]
Godawan is an artisanal Indian Single Malt, dedicated to saving the endangered Great Indian Bustard or Godawan from extinction. Since our brand creation a year ago, Godawan has quickly established itself as a uniquely Indian luxury brand that sets a new standard for mindful luxury – having invested over 11 million rupees already to protect […]
Creating Florida ‘good times’ cocktails… In 1960’s America Florida was THE good times vacation destination. A time when ‘commercial art’, not advertising promoted the hotels and bars where famous cocktails were created. Where the local wildlife served drinks in top hats and tails. This range of premix cocktails is Florida grown, Florida distilled and Florida […]
‘Where There’s Spice, There’s Cobra’ Cobra Beer announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine. The creative new design and iconography responds to changing consumer tastes – with 61% of 18-34 year olds1 reporting that they were adventurous in trying new […]
With the alcohol alternative market shifting from niche to mainstream, B&B studio has worked with drinks entrepreneurs Mark Gould and Mike Bagshaw to launch Citizen Spritz – an alcohol-free instant spritz mix, to which you just add sparkling water, that delivers convenience, affordability and sustainability to the A-F spirits category. Spanning brand positioning, creative strategy, […]
There was never any question that lemongrass would be the NEW ingredient hero when Ticket called launched its eagerly anticipated low alcohol lager; a fragrant, tropical grass admired for its welcome presence in Southeast Asian cuisine (broths, curries, marinades even tea infusions) yet perfectly adept at making the transition to flavourful, non-an-alcoholic beer. Looking past […]
MOJT is a range of ready-to-serve bottled cocktails bringing Chinese megacity cocktail culture to Gen Z consumers. Created in collaboration with world-renowned mixologists and bartenders from the likes of The Gibson Bar, London & Danico, Paris, the new-to-world brand was created to disrupt the ready-to-drink category. Different from the existing pre-mixed cocktail brands, its large […]