Dos Equis is giving millions of Americans another reason to celebrate Cinco de Mayo this year by introducing Cinco Equis — the exact same beer as Dos Equis, but with three more Xs on the can. The all-new Cinco Equis was created by Droga5 and Funny or Die as part of the Dos Equis […]
Grey Goose vodka announces the launch of Off Script, a new eight-part digital series hosted by Academy Award winner, Jamie Foxx. Set in a custom built and luxury fitted trailer, the series follows Foxx as he goes “off script” to have one-on-one conversations with A-list talent, including Jeremy Renner, Vince Vaughn, Denzel Washington, Gabrielle Union and […]
When Budweiser rebranded itself as “America” two summers ago, it was a risky move that mostly paid off, at least when judged by the amount of media attention it garnered. Even Donald Trump, then a candidate, weighed in, attempting to take credit. The brewer brought the “America” branded cans and bottles back last summer, and […]
The Surrey Copper Distillery has been established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband Dr Chris Smart, former Head of Brewing Services for food and drink consultancy Campden BRI. The distillery launches with the release of the naming and brand identity developed by Nude Brand Creation. The […]
Grab your copper mugs and prepare your taste buds: San Diego-based Ballast Point, one of the nation’s leading craft breweries, introduces new Moscow Mule Ale US-wide – the brewery’s first nationally distributed cocktail-inspired beer. Moscow Mule Ale was born from Ballast Point’s R&D program and quickly became a fan favourite at the brewery’s tasting rooms. The 10 […]
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
From the team behind the sell-out BYOB bar concept, Alcotraz, comes Moonshine Saloon, a one-of-a-kind immersive cocktail bar experience which is set to transport guests from the streets of West London to the streets of the Wild West. Located on the King’s Road, Moonshine Saloon is the centre of an undercover moonshine empire, a mysterious […]
Edinburgh Gin has launched ready-to-drink (RTD) formats in slimline cans (250ml). The range includes classic Edinburgh Gin pre-mixed with premium tonic water (6% ABV) and the best-selling Rhubarb & Ginger Gin Liqueur mixed with a fine ginger ale (5% ABV). This is a significant extension to the Edinburgh Gin range and is in response to […]
Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]