Denomination unveils “Mullet” – an entry ticket to the party

Denomination unveils “Mullet” – an entry ticket to the party

In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

Appartement 103, the award-winning design agency, is delighted to introduce its latest collaboration with Brockmans Gin: the launch of Brockmans Wÿld, a striking new bottle design that redefines the world of ultra-premium gin. This exceptional project is a celebration of nature’s raw beauty, captured in a bottle designed to reflect Brockmans’ innovative spirit and commitment […]

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

Captain Morgan is unveiling an exciting new through the line campaign designed to raise awareness of the brand’s new ready-to-drink (RTD) cans. Created in collaboration with Pepsi MAX, the new drink brings together two greats to create one epic taste – a tagline used throughout all assets. Designed to drive excitement, the campaign will raise awareness of […]

The Glenlivet collaborates with artist Red Hong Yi to launch first limited-edition Groundbreakers Collection whisky

The Glenlivet collaborates with artist Red Hong Yi to launch first limited-edition Groundbreakers Collection whisky

Series 1, “The Journey Inwards”, breaks with a hero film by Impero, taking viewers on a journey of adventure and artistic discovery Single malt Scotch whisky brand, The Glenlivet, has launched a new limited edition whisky in collaboration with Chinese-Malaysian artist Red Hong Yi, exclusively for travellers. Travel is the central theme of Chapter One […]

The Dalmore unveils The Portfolio Series, a new exclusive for Global Travellers

The Dalmore unveils The Portfolio Series, a new exclusive for Global Travellers

A celebration of creative flair and whisky making artistry, these Limited Edition expressions are presented with iconic design inspired by The Dalmore’s Highland home, featuring the 12-pointed Royal Stag, a signifier of the exceptional whisky for which The Dalmore is renowned. The Dalmore Portfolio Series presents three Limited Edition Single Malt Whiskies, which made their […]

JOHNNIE WALKER EXPANDS ITS BOLD STEPS INITIATIVE WITH NEW PARTNER DANKIE SOUNDS

JOHNNIE WALKER EXPANDS ITS BOLD STEPS INITIATIVE WITH NEW PARTNER DANKIE SOUNDS

Johnnie Walker Black Label nnounce a new multifaceted partnership with Dankie Sounds, a key player in bringing the wave of the South African subgenre, Amapiano, to the UK music scene. Celebrated for its vibrant events and passion for championing emerging creatives in music, Dankie Sounds’ work mirrors Johnnie Walker’s ‘Keep Walking’ and ‘Bold Steps’ mission […]

Nozeco Launches Nozeco Spritz

Nozeco Launches Nozeco Spritz

September 2024 sees the official launch of the latest member of the Nozeco family: Nozeco Spritz. Nozeco Spritz will be the fifth variety of the UK’s leading alcohol-free sparkling wine brand alongside Nozeco, Nozeco Rosé, Nozeco Peach Bellini and Nozeco Buck’s Fizz.A beautiful bright orange with fine bubbles, the addition of natural orange and grapefruit […]

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

Bruichladdich injects moments of joy into the whisky category with ‘Not Your Classic’ campaign for The Classic Laddie

B Corp certified Bruichladdich Distillery has unveiled a landmark through-the-line campaign for its flagship Bruichladdich single malt whisky, The Classic Laddie, following a values-led rebrand last summer. Working with long-time creative partner Thirst, the ‘Not Your Classic’ campaign marks a step-change for the brand as it continues its mission to challenge the traditionally serious cues of […]

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