Mountain Dew Announces Partnership with Basketball All-Star Russell Westbrook

By Newsroom on February 12, 2015   Beverages, Latest, Launches, Marketing, Non Alcoholic  

Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook.  The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]