Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid.  The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”. In one ad we see a […]

VCCP Launches its First Campaign for Kingsmill in the UK

VCCP Launches its First Campaign for Kingsmill in the UK

Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]

BrandOpus Helps Burgen Inspire Delicious, Healthy Living with New Identity

BrandOpus Helps Burgen Inspire Delicious, Healthy Living with New Identity

Following recent rebrands of Kingsmill and Allinson’s, Allied Bakeries, is launching a new identity for Burgen, another key brand in their portfolio. BrandOpus has worked with Allied on all three rebrands and has helped Burgen to redesign their brand and packaging across its entire range. Burgen is relatively new to the bread aisle, having only […]

Kingsmill gets that warm feeling inside with new brand design by BrandOpus

Kingsmill gets that warm feeling inside with new brand design by BrandOpus

Specialist brand design agency, BrandOpus has created a new brand identity and pack design for Kingsmill. As competition continues to increase within the category, Kingsmill is the UK’s fastest growing major bread brand, however the brand still needed to define a clearer proposition in order to help differentiate it from the competition and achieve greater […]

Tesco Give Up Kingsmill Bread

Tesco Give Up Kingsmill Bread

Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week. The supermarket will continue to stock other Kingsmill products, such as crumpets, waffles and pancakes. According to the Grocer, Kingsmill owner Allied Bakeries will also keep supplying Tesco with Allinsen and Burgen bread. […]