BBDO Worldwide Launches Flare Studio with Mars as Inaugural Client Partner

BBDO Worldwide Launches Flare Studio with Mars as Inaugural Client Partner

BBDO Worldwide announced the launch of Flare Studio, a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives clients access to a global talent pool of creatives, filmmakers, production companies and influencers through a content creation […]

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Maltesers Airs New Ad Campaign as Part of Channel 4’s Diversity Initiative

Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

New Martini Smart Cube Technology Makes Waiting At The Bar Passé

Waiting at the bar is now a thing of the past thanks to new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes. As you consume your drink, the Martini Smart Cube uses Bluetooth technology to anticipate when your drink is […]

Dolmio Bring Pepper Hacker To Life So Families Can Reclaim Dinnertime

Dolmio Bring Pepper Hacker To Life So Families Can Reclaim Dinnertime

In 2015 Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the ‘Pepper-Hacker’ – a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices. With 100 million views across Facebook and YouTube, the film sparked worldwide conversation […]

The 18th FAB Awards

The 18th FAB Awards

The Hurlingham Club hosted the 18th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by the ceremony itself, in which the award-winning design, creative and effective work was showcased to the audience, and the teams behind them presented with their […]

England Footballers & Fans ‘Invade’ France in Mars Ad for Euro 2016

England Footballers & Fans ‘Invade’ France in Mars Ad for Euro 2016

England footballers lead an armada of fans across the channel to France in Mars‘ new campaign ahead of the Euro 2016 football tournament. The £5m campaign, created by Abbott Mead Vickers BBDO, is attempting to align the chocolate bar with support for the team and will see the product’s packaging show the word “Believe” instead […]

AMV BBDO Lightens the Mood with Maltesers’ Return to TV

AMV BBDO Lightens the Mood with Maltesers’ Return to TV

Maltesers is set to make a return to UK TV screens from May 7th with its new advertising campaign from AMV BBDO. Maltesers believes that life is better when we don’t take things too seriously and the new campaign shows people demonstrating this lighter attitude to life with the help of Maltesers. The TV campaign debuted during […]

Whiskas’ Kitten Kollege Launches the Cutest Exchange Programme Ever

Whiskas’ Kitten Kollege Launches the Cutest Exchange Programme Ever

Whiskas has released a hilarious addition to its Kitten Kollege YouTube channel, showing what happened when it opened its doors to a new French exchange student. As the fourth film to be released, the latest instalment promises to be as cute and adorable as it is funny and entertaining. Visiting from le collège des chiots, […]