The tradition of Valentine’s Day has never really made it big in Denmark. A recent study showed that only 2% of Danish men love Valentine’s Day. In order to turn this around, Danish chocolatier Anthon Berg, with the help of creative agency Robert/Boisen & Like-Minded, decided to investigate if they could convert some of the […]
To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport. Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on […]
