Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Häagen-Dazs headlines UK’s first float-in cinema following Paris success

Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat.  It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”.  With […]

General Mills Partners With Zyper To Build Virtual Super Fan Communities

Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets

General Mills Partners With Zyper To Build Virtual Super Fan Communities

General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]

Häagen-Dazs partners with Secret Cinema to launch Secret Sofa as part of #HaagIndoors initiative

The first Secret Sofa screening to be Grand Budapest Hotel

Häagen-Dazs partners with Secret Cinema to launch Secret Sofa as part of #HaagIndoors initiative

Luxury ice cream brand Häagen-Dazs has teamed up with Secret Cinema, the pioneers of immersive storytelling, to launch Secret Sofa – a weekly home entertainment series where audiences can create their own unique immersive cinema experiences – to tie in with the its new “Häag-Indoors” initiative. For eight weeks at 7.30pm BST every Friday, Secret […]