Building on the popularity of its award-winning lockdown entertainment series Secret Sofa by Häagen-Dazs, luxury ice cream brand Häagen-Dazs has again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of its one-off Xmas Edition– available to stream on Friday 18th December at 7:30pm (GMT). Keeping spirits bright this Christmas and spreading joy, Secret Sofa by Häagen-Dazs will return with a virtual seasonal screening of the 2003 […]
Luxury ice cream brand Häagen-Dazs will be the headline sponsor of the Openaire Float-In Cinema by Häagen-Dazs in London – the UK’s first ever cinematic experience by boat. It follows the pioneering global first ‘cinema on water’ concept by Häagen-Dazs in partnership with the City of Paris and MK2 earlier this summer known as “Cinema Sur L’Eau”. With […]
Betty Crocker and Fibre One Brands to Use Zyper Software to Identify Top 1% of Fans in UK, Australia, and Middle East Markets
General Mills, one of the world’s leading food companies, has partnered with Zyper, a marketing platform that connects brands with their superfans to drive engagement, insights, and sales, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and […]
The first Secret Sofa screening to be Grand Budapest Hotel
Luxury ice cream brand Häagen-Dazs has teamed up with Secret Cinema, the pioneers of immersive storytelling, to launch Secret Sofa – a weekly home entertainment series where audiences can create their own unique immersive cinema experiences – to tie in with the its new “Häag-Indoors” initiative. For eight weeks at 7.30pm BST every Friday, Secret […]
