• £multimillion investment in new marketing campaign
• New branding and packaging for the new 4% ABV beer tailored for UK consumers
• New campaign focuses on Grolsch’s provenance - now brewed at its home in Enschede, the Netherlands
Grolsch Premium Pilsner returns to the UK market with a new proposition and new look to match the exceptional heritage of the original Dutch pilsner. Available to UK consumers from mid-September, the launch will be supported by a multimedia marketing campaign focusing on the provenance and quality of Grolsch Premium Pilsner – ‘Double-brewed, for double the flavour’ at […]
As the pubs remain closed and Supermarket delivery slots remain like gold dust, Asahi UK has today launched Beer Pronto, a direct-to-consumer delivery service with a super-premium point of difference. From Peroni Nastro Azzuro to Asahi Super Dry, from London Pride to Meantime and Cornish Orchards, the elevated portfolio which sets AUK apart will be […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Asahi has constructed a slow-motion video booth which lets beer drinkers experience what it’s like to be inside a pint, including firing 100 ping-pong balls at them in imitation of foam. The Japanese lager is claiming a world first with its ‘Asahi Slow-Mo Booth’, which also lets up to four people capture their best moments […]
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni and Grolsch days after Danish brewer Carlsberg confirmed that it wouldn’t be investing in the brands. According to Japanese newspaper The Yomiuri Shimbun, Asahi’s bid for the two brands that AB InBev is planning to sell off following its takeover […]
