Somersby was launched in to the Australian market in 2012 under the Asahi Premium Beverages (APB) umbrella and quickly became an overnight success. This brand saw the quirky and fictional English Lord, ‘Lord Somersby’ at the core of its marketing initiatives, but in a new direction, Somersby will say goodbye to the character to launch […]
Woodstock Bourbon is launching a major integrated campaign via Cummins&Partners to support its new packaging redesign and new product launch for Easy Roller Bourbon with Ginger Beer. The ‘Goes Alright’ campaign celebrates authenticity and down-to-earth characters by straight talking amazing inventions that tackle some of life’s greatest problems – telemarketers, shared accommodation, housemate chores and […]
