Dos Equis Brews Intrigue in New ‘Most Interesting Man’
In a bit of Doctor Who-esque regeneration, Dos Equis on September 7 introduced its new Most Interesting Man (MIM) in the World—to replace Jonathan Goldsmith, who who retired from the role earlier in 2016. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a […]