Barkley Remixes Uber Rides with Swag for Latest Hershey Activation

By Newsroom on July 29, 2016   Food, Latest, Launches, Marketing, Promotions  

When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]