New #McGhoster Campaign by the Human League Calls Out McDonald’s

New #McGhoster Campaign by the Human League Calls Out McDonald’s

McDonald’s is one of the biggest restaurant chains in the world with a net income over $5 Billion. Yet, as companies like Burger King, Subway, and Pret A Manger are making concrete and meaningful changes to chicken welfare, McDonald’s is lagging behind, releasing policies that won’t make the desperately needed improvements for animals. Since McDonald’s […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

BrewDog Hacks Waze in Brazil to Highlight the Risks of Drunk Driving

The traffic in Brazil is considered one of the most violent in the Americas, with Sao Paulo being the state with the highest number of road traffic deaths and drunk driving being the second largest cause of these deaths, according to recent data from the World Health Organisation (WHO). During popular festivals, the numbers grow […]

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for a Loneliness Charity

Finnish Beer Brand Wants Lovers to Wear a Bear this Valentine’s Day for  a Loneliness Charity

Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]

National Tea Day Team with Mental Health Charity Mind to Get People Talking Over a Cuppa

National Tea Day Team with Mental Health Charity Mind to Get People Talking Over a Cuppa

National Tea Day has partnered with leading mental health charity Mind to bring people together over tea and raise awareness around the benefits of sharing a cup of tea with friends or family to talk about what’s on their mind.  The partnership will coincide with the official National Tea Day which marks the Queen’s birthday […]

Alexander’s New Beer Highlights the Plight of Farmers on the Gaza Border

Alexander’s New Beer Highlights the Plight of Farmers on the Gaza Border

Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Recently, as the conflict has flared up, over 2,600 hectares of crops, mainly […]

Man is Saved by His Future Self in Drink Driving Ad by BBH China for Harbin Beer

Man is Saved by His Future Self in Drink Driving Ad by BBH China for Harbin Beer

How do you get young drinkers to think twice about driving drunk, when they don’t listen to authority figures? You let them speak to themselves… from the future. In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through […]

Department for Transport and 23red Release Latest THINK! Campaign Ahead of Christmas

Department for Transport and 23red Release Latest THINK! Campaign Ahead of Christmas

The Department for Transport and 23red have launched the latest execution of the THINK! campaign, made in conjunction with production company Fully Focused, that aims to encourage young people to confront their friends about drink driving.  THINK! is the UK government’s designated road safety campaign, established in 2000. This specific execution delivers on THINK!’s proposition […]

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clemenger BBDO

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clemenger BBDO

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

Absolut Teams with Capital FM’s Roman Kemp and Dirty Martini to Give Away Taxi Rides

Absolut Teams with Capital FM’s Roman Kemp and Dirty Martini to Give Away Taxi Rides

 Absolut, the Pernod Ricard vodka brand, is giving away free taxi rides home over the festive period as part of its annual anti-drink-driving campaign. The brand has partnered Capital FM DJ Roman Kemp and Dirty Martini bar for the “Better journeys home” campaign, which first ran in 2017. The service is running across London, […]

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