BARILLA Launches “A SIGN OF LOVE”, The New Global Brand Positioned Signed By Publicis Italy.

The Global Brand Campaign will be launched in 40 countries

BARILLA Launches “A SIGN OF LOVE”, The New Global Brand Positioned Signed By Publicis Italy.

Barilla is repositioning itself on a global level with a new Global Brand Campaign that shows the true value of preparing a dish of pasta for someone: a sign of love to express what we cannot say with words. Publicis Italy is the new strategic and creative partner for the new Barilla brand communication platform […]

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

From 21 September the TV and digital campaign will be on air in 18 Countries

Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy

Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, Francie, Germany, Greece, Hungary, KSA, Mexico, Norway, Poland, Romania, Russia, Serbia, Slovenia, Spain, US. With this new project Barilla strengthens its message of closeness to […]

Roger Federer surprises two special fans with a tennis game on a rooftop in new Global Barilla campaign

We Are Social Milan creates ‘The Rooftop Match with Roger Federer’

Roger Federer surprises two special fans with a tennis game on a rooftop in new Global Barilla campaign

Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The […]

The Barilla Group’s big “Thank You” to the Italy that stands strong

On air from Sunday, April 5th, the commercial through which Barilla says thank you to all those who continue to support the Country with their everyday actions

The Barilla Group’s big “Thank You” to the Italy that stands strong

The Barilla Group continues to be by Italy’s side: following donations to support the emergency, the company also wanted to express its closeness and gratitude to #italiacheresiste (#resilientitaly), through an emotional video that is on air on the main national TV stations from Sunday, April 5th. It is a special message of sincere gratitude, on behalf of […]

Barilla Serves Roger Federer a Cooking Challenge in ‘Masters of Pasta’

Barilla Serves Roger Federer a Cooking Challenge in ‘Masters of Pasta’

 19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]

Space Chosen by Pasta Brand Barilla for UK-wide Experiential Tour

Space Chosen by Pasta Brand Barilla for UK-wide Experiential Tour

Creative agency Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team […]

Pasta Leader Barilla Introduces New Gluten Free Pasta Line

Pasta Leader Barilla Introduces New Gluten Free Pasta Line

The gluten-free industry is expected to reach $8 billion in 2013 as more people begin to adopt a gluten-free lifestyle. Pasta is one of the foods that is missed most amongst people who are living gluten-free, and yet the options for enjoying a gluten-free pasta meal fall short, with limited brands and varieties available on […]