The worst moment of your adolescent life may have been the year that you were told you were too old to go trick-or-treating. (Just ask my 13-year-old son!) Hershey’s TAKE5 helps adults get back into the trick-or-treating game with Take or Treat, a mobile site that lets people knock on their phone for free candy. […]
When Hershey relaunched its TAKE5 bar, it worked with creative agency Barkley to remix everyday experiences for its potential millennial customers, whether that’s conference swag or music festivals. In their latest activation, they remixed a nearly universal millennial experience: the Uber ride. Hershey and Barkley teamed with Uber to shake up the Uber ride in […]
No one needs more swag than at SXSW. But what if you could trade in your tees and cozies for something really worth something, like headphones or VIP concerts? That’s the idea behind the SXSW activation from Hershey’s TAKE5: an exchange that lets you trade your branded merch for something better. The TAKE5 Swag Exchange, […]