McDonald’s has updated its famous “I’m lovin it” marketing strategy to spark what it claims is the customer-centric “brand transformation” needed to plaster haemorrhaging sales. People can expect to see more upbeat ads from the beleaguered restaurant moving forward in what is a calculated gamble to wrestle the brand from the negativity surrounding it. McDonald’s […]
In the midst of Hong Kong’s #OccupyCentral protests, McDonald’s Hong Kong has very recently unveiled a ‘Batman’ burger, along with ‘Squeezy Cheesy Fries’. This burger is the first of the series of Justice League meals that McDonald’s will release in the next few months. The Batman burger features a burger with two patties, a McMuffin-style […]
