Berry Bros. & Rudd Appoints BBD Perfect Storm to Reposition The King’s Ginger

Berry Bros. & Rudd Appoints BBD Perfect Storm to Reposition The King’s Ginger

Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]