Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Deploy 300,000 Connected Bottles Across Europe as Part of ‘Because Summer’ Campaign

Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]