Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]

Beefeater Celebrates The Spirit Of London In New Global Campaign

IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet

Beefeater Celebrates The Spirit Of London In New Global Campaign

Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]

Beefeater Launches Spotify-Enabled Interactive Musical Map of London

Beefeater Launches Spotify-Enabled Interactive Musical Map of London

Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]

New Beefeater Gin Bottle Created From Londoners’ Photographs

New Beefeater Gin Bottle Created From Londoners’ Photographs

Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]