Underground of Sound pulls into Luno presents All Points East

Beefeater, The World’s Most Awarded Gin, is bringing to life The Spirit of London for 40,000 festival-goers with an immersive tube journey through London’s eclectic history of music

Underground of Sound pulls into Luno presents All Points East

Beefeater has built a true-to-size London Underground carriage at Luno presents All Points East to bring The Spirit of London to life at one of the capital’s biggest outdoor music festivals. Along with a full-service bar, which will offer Beefeater London Dry, Beefeater Pink Strawberry and Beefeater Blood Orange Gin & Tonic’s, the pièce de […]

BEEFEATER Immerses You In London’s Effervescent Energy In Latest Creative That Celebrates The Contrasts Of The City

The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life

BEEFEATER Immerses You In London’s Effervescent Energy In Latest Creative That Celebrates The Contrasts Of The City

Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]

Boundless Brand Design Launch Beefeater’s stand out new low alcohol spirit drink exclusively for the Spanish market

Boundless Brand Design Launch Beefeater’s stand out new low alcohol spirit drink exclusively for the Spanish market

Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]

Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Boundless Brand Design collaborates with Beefeater to launch into RTD market with London Dry Gin & Tonic and Pink Strawberry Gin & Tonic

Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]

Beefeater Celebrates The Spirit Of London In New Global Campaign

IN NEW GLOBAL CAMPAIGN The 360 campaign will run in 25 markets worldwide and highlight the effervescent energy created when unexpected contrasts meet

Beefeater Celebrates The Spirit Of London In New Global Campaign

Beefeater, the world’s most awarded London Dry Gin, is launching a new advertising campaign and communications platform, ‘The Spirit of London’. The 360 degree campaign is aimed at the brand’s target audience of Urban Explorers by celebrating the culture of clash that lives and breathes in the heart of the city, and visualises the clashing, […]

Beefeater Launches Spotify-Enabled Interactive Musical Map of London

Beefeater Launches Spotify-Enabled Interactive Musical Map of London

Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century. The Pernod Ricard owned gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of […]

New Beefeater Gin Bottle Created From Londoners’ Photographs

New Beefeater Gin Bottle Created From Londoners’ Photographs

Coley Porter Bell has created a limited-edition bottle for Beefeater gin composed of photographs submitted by Londoners trying to capture ‘My London.’ The composite bottle image reveals a striding Beefeater yeoman, who appears to materialise from the photographs. The consultancy, which worked on a different limited edition bottle for Beefeater last year, says it was […]