Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking

Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking

Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people into snacking mindfully rather than “mindless munching”. Speaking at the IGD Big Debate in London, Barnard set out the company’s ambition to be a healthier snacking company by 2020 and its plans to “distort” its innovation investment into exploring ways […]