Innovation from Bells of Lazonby is set to spice up the free-from aisle this month, as the Cumbrian bakers add Cinnamon Swirl Cake Slices to it’s We Love Cake range. The new We Love Cake offering takes inspiration from this year’s cinnamon roll trend that continues to capture bakery counters across the UK – and […]
Cumbria-based leading baker Bells of Lazonby has appointed Rob Keeping as its new Managing Director. Rob Keeping joins the third-generation family business from Bread Holdings, where he currently operates as managing director for the north. Starting his career in the military, Rob served in various locations around the world, employed to manage sensitive and historic […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
Bells of Lazonby’s ‘We Love Cake’ has launched its first free-from Breakfast Muffin. Available now in frozen wholesale, the new breakfast offering is gluten, wheat and milk free, while maintaining the iconic taste of a wholesome morning muffin. The new hand-finished breakfast muffins are the taste of breakfast; made up of raisins, apricot, cranberries, gluten-free […]
Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]
John Suitor Bell: 1924 to 2022, passed away aged 98 years old on September 8th, 2022.
FOUNDER OF BELLS OF LAZONBY JOHN SUITOR BELL HAS PASSED AWAY LEAVING BEHIND A FAMILY LEGACY BUSINESS John Suitor Bell, who established the now famous Bells of Lazonby bakery business, has died aged 98. A business that began as a post-war bakery in a then small Lazonby; John Bell’s business legacy remains very much in […]
Free-From bakers ‘Bells of Lazonby’ to launch its first plant based ‘mini bites’ range into Sainsbury’s under ‘We Love Cake’
Bells of Lazonby Vegan Brand ‘Bells & Whistles’ Launches Espresso Tiffin Cakes In Sainsbury’s
THERE’S A RUMBLE IN THE CRUMBLE: Nostalgic We Love Cake apple slices to launch in Waitrose
Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]