Digitas UK Delivers Positive Energy For belVita In New Campaign
Digitas UK Delivers Positive Energy For belVita In New Campaign
belVita Brings ‘Good Mornings’ Campaign to Train Stations Across the UK
Breakfast biscuits brand, belVita, brought some breakfast joy and beautiful music to commuters at Charing Cross station in London as part of its ‘Good Mornings’ campaign. The music came from a bright yellow piano played by a professional pianist. The campaign was created by integrated marketing agency HeyHuman. belVita will be touring train stations across […]
belVita’s Latest Campaign Inserts it into Contrasting Morning Routines
Mornings hold different challenges for different people, and belVita Breakfast Biscuits recognises that nutritious steady morning energy is beneficial regardless what might lie ahead. Launching broadly today on digital and social, the brand’s new ‘Steady Morning Energy’ integrated campaign features several short films that poke fun at the different ways people use energy in the […]
RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
Mondelez Announces Sponsorship Agreement with US Open
Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]
Mondelez International Invests over $100 Million in New European Biscuit Factory
Mondelez International has announced plans to invest over $100 million in a state-of-the-art biscuit manufacturing plant at its Opava site in the Czech Republic. The investment will create 200 new roles making Oreo cookies and belVita breakfast biscuits. Since 2009, net revenues for Oreo and belVita have grown 25 percent and 18 percent respectively in […]