“We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, Senior Director, North America Consumer Engagement and Marketing Services at Mondelez International.
The agreement, which grants promotional rights in store, stadium, and in digital media and advertising, is the latest example of Mondelez International’s North America strategy to leverage high-profile cultural moments and events to generate significant excitement and conversations for its brands.
The US Open will provide an enormous platform to promote these brands, including the newest offering from America’s favorite cookie: Oreo Thins, a sleek, crisp cookie that delivers on the classic Oreo taste that consumers already know and love.
Mondelez International plans to leverage the sponsorship to create engaging experiences at the competition, as well as produce relevant content during matches that can help its brands resonate with consumers in real-time. With digital and social media as a priority, Mondelez International continues to enlist partnerships that offer the authentic opportunity to engage with consumers via the second screen.
“Our brands engage consumers where they are, and increasingly that means on digital and social media as well as through TV,” said Chriss.
“Our promotional partnership with a world class event like the US Open that drives massive conversation online will enable brands such as Oreo and belVita to create captivating content that’s relevant to consumers in the moment.”