OREO unveils “Trust The Twist”, a new campaign and creative platform

OREO unveils “Trust The Twist”, a new campaign and creative platform

The Iconic Cookie Brand Reveals its Latest Creative Strategic Platform and Creative Campaign ideated by creative agency LePub Amsterdam OREO, the distinctive American black and white cookie brand, introduces its new European brand platform, “Trust The Twist”, with the aim of bringing playfulness into everyday habits and becoming part of people’s daily routine by leveraging […]

LEGENDS OF PLAYFULNESS – Saatchi & Saatchi brings OREO & PAC-MAN to the Top of their Game.

LEGENDS OF PLAYFULNESS – Saatchi & Saatchi brings OREO & PAC-MAN to the Top of their Game.

In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC- MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the […]

New Oreo O’s Cereal Launches in the UK & Ireland

New Oreo O’s Cereal Launches in the UK & Ireland

A brand-new cereal, Oreo O’s, is launching in the UK and Ireland this month, aimed at filling the gap in the cereal market for a more indulgent, adult proposition.  Utilising the iconic features of Oreo’s, the new cereal contains delicious crunchy cocoa hoops combined with vanilla flavour discs and aims to appeal to adult shoppers […]

In celebration of the nation’s resilient playful spirit, OREO launches The Playful Network

In celebration of the nation’s resilient playful spirit, OREO launches The Playful Network

OREO, the Mondelez-owned cookie brand, in partnership with Digitas UK, is celebrating the amazing human connections we made during lockdown by launching a new network for the nation – theplayfulnetwork.com. The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing […]

OREO promotes playfulness in lockdown in new campaign by Digitas UK

#stayhomestayplayful

OREO promotes playfulness in lockdown in new campaign by Digitas UK

OREO, the Mondelez-owned cookie brand, is bringing a touch of playfulness to our current times in a new social media campaign created by Digitas UK called The OREO Playbook. In a series of posts across Facebook, Twitter, and Instagram, OREO is aiming to give people ideas of playful and accessible activities that will help brighten […]

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

- Push features Faiers and her niece Nelly ‘twinning’ in items from the recently launched OREO fashion collection - ‘Twin to Win’ gives fans chance to win pieces from the exclusive range or a £1,000 grand prize

The Mummy Diaries star Sam Faiers ‘twins’ with niece Nelly in new OREO campaign

OREO, the world’s favourite cookie, is launching a UK campaign featuring The Only Way is Essex and The Mummy Diaries star Sam Faiers. The initiative was developed in partnership with creative agency ELVIS. ‘OREO Twin to Win’ is the first UK iteration of the recently launched pan-European campaign, ‘OREO Twist Your Style’ which features key […]

Lewis Capaldi Auctions His Own Pre-Twisted, Licked and Dunked OREO Cookies in New Content Push

Lewis Capaldi Auctions His Own Pre-Twisted, Licked and Dunked OREO Cookies in New Content Push

OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]

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