Lavazza Teams with Andre Agassi to Launch Campaign for the US Open

Lavazza Teams with Andre Agassi to Launch Campaign for the US Open

Lavazza announced details of a new global collaboration featuring tennis legend, Andre Agassi. The partnership positions Agassi as Lavazza’s spokesperson for the world of tennis, and officially kicks off this evening at the US Open with a special event and promotion for spectators, along with teasers taking place in the morning around New York City. The […]

Grey Goose Serves Up “The Winning Shot” at the 2015 US Open

Grey Goose Serves Up “The Winning Shot” at the 2015 US Open

Grey Goose vodka, known for celebrating the “World’s Best,” toasts to its longstanding US Open partnership with a premiere activation taking New York City by storm. For the first time during its partnership with the world-renowned tennis tournament, Grey Goose transforms Manhattan’s grid into a tennis court the size of the city, bringing the daytime […]

Lavazza Sign on as the Official Coffee of the US Open

Lavazza Sign on as the Official Coffee of the US Open

In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]

Novak Djokovic Swaps The Tennis Court For The Kitchen

Novak Djokovic Swaps The Tennis Court For The Kitchen

World number one tennis player Novak Djokovic and Jacob’s Creek, the official wine of the US Open, will host a cooking masterclass tonight to celebrate the U.S. launch of the Jacob’s Creek ‘Made By’ film series — films that reveal the story behind the tennis star. Swapping center court for center stage, Djokovic and Celebrity Chef […]

Caroline Wozniacki ‘Serves Up’ Soft Serve at Godiva Ahead of US Open

Caroline Wozniacki ‘Serves Up’ Soft Serve at Godiva Ahead of US Open

Godiva Chocolatier’s global ambassador and tennis star, Caroline Wozniacki, made a special appearance at the MetLife Godiva boutique, where she worked on her “serve” by promoting the brand’s Soft Serve, as well as announced a tennis-inspired gift with purchase program, in advance of her appearance at the US Open. “I’ve always been a big fan […]

Mondelez Announces Sponsorship Agreement with US Open

Mondelez Announces Sponsorship Agreement with US Open

Mondelez International, maker of Oreo cookies and belVita breakfast biscuits, announced a sponsorship deal to become an Official Promotional Partner of the US Open. “We’re so excited to partner with the US Open, which is that rare event with strong appeal among our core targets of moms, millennials and multi-cultural consumers collectively,” said Stephen Chriss, […]

Heineken House Returns To The US Open

Heineken House Returns To The US Open

Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship.  Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and […]

Heineken Creates a New Kind of Scavenger Hunt

Heineken Creates a New Kind of Scavenger Hunt

You can Pin it “to win it,”  and you can crowd-source your Instagram stop-motion shorts and Vine videos. Now add the Instagram scavenger hunt to a growing list of innovative branded visual media campaigns. Heineken, a sponsor of the US Open, created an Instagram photo scavenger hunt to give its fans a chance to win two tickets to the […]