Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]
Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]
Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]
Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the […]
“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]
First futuristic flavor co-created with human and artificial intelligence drops alongside an AI- powered experience, inspiring the endless possibilities of an optimistic future Today Coca-Cola® launched Coca-Cola® Y3000 Zero Sugar, a new limited-edition flavor and AI-powered experience from Coca-Cola® Creations. Coca-Cola® Y3000 Zero Sugar is the first futuristic flavor co-created with human and artificial intelligence […]
The result is unlike anything you’ve ever seen Advertising agency Colossus has delivered its latest work starring actor/director/producer Elizabeth Banks for client Archer Roose, a serious wine that doesn’t take itself too seriously. The brand, which sells luxury wine in cans, prides itself on inclusivity, sustainability and taking the stuffiness out of wine drinking. In […]
Part of the global campaign ‘Not All Nights Out are Out’, this project is another effort by the Dutch brand to give gamers new and innovative tools to socialize while gaming. Heineken® is launching ‘TH3 G4M1NG FR1DG3’, a custom-made PC integrated with a Heineken® beer fridge thanks to an innovative cooling system. It is designed […]
As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season As fans look forward to an exciting few weeks of rugby GUINNESS launches a new campaign to galvanise the country and show its support […]
Cassis juices in SIG aseptic carton packs set to launch in the Netherlands Well-known Dutch soft drinks brand Hero is set to launch its renowned Cassis blackcurrant juices in carton packs for the very first time. Hero Benelux has opted for SIG MagnumBloc 1,500mL aseptic carton packs, using the packaging material SIG Terra Forest-based polymers. […]
