MOST WANTED WINES CELEBRATE CREATIVITY THROUGH DIVERSITY WITH THE LAUNCH OF THEIR LIMITED EDITION COLLECTIVE 2.0

<strong>MOST WANTED WINES CELEBRATE CREATIVITY THROUGH DIVERSITY WITH THE LAUNCH OF THEIR LIMITED EDITION <em>COLLECTIVE 2.0</em></strong>

Most Wanted Wines is launching their second Most Wanted Collective’; a series of limited edition labels for three of their most popular wines designed by artists from lesser-represented communities celebrating diversity through creativity. After an incredibly successful launch of Collective 1.0 in October 2021, which featured labels created by 5 incredibly talented artists, the brand […]

Denis Muni, Torino Distillati Master Distiller, passes away

Denis Muni, Torino Distillati Master Distiller, passes away

Torino Distillati (previously Seagram Italia) Master Distiller Denis Muni, the much revered and lauded figure in the drinks industry, sadly passed away this week following a battle with cancer. Denis leaves behind his wife, son and the raft of friendships he had nurtured over the course of a successful 30-year career in the drinks industry.   At […]

Maison Villevert is mobilising global partners in 20 countries to raise funds for Wine to Water

Maison Villevert is mobilising global partners in 20 countries to raise funds for Wine to Water

La Quintinye Vermouth Royal and Nouaison Gin, two brands within the portfolio of Maison Villevert. created by Jean-Sébastien Robicquet, founder and CEO of Maison Villevert, are launching a global fundraising initiative across 20 countries to raise money for the non-profit organisation Wine To Water. The aim is to mobilize the world of bar and mixology to raise money via tip donations, […]

STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal

<strong>STORMBRANDS creates ID for Tropicana Kids Smoothies with parent and child appeal</strong>

STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]

COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’

<strong><em>COCA-COLA ZERO SUGAR LAUNCHES FIRST-OF-ITS-KIND, INTERACTIVE AUGMENTED REALITY GIVEAWAY CAMPAIGN INVITING FANS TO ‘#TAKEATASTE NOW’</em></strong>

Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar.  This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]

Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught

<strong><em>Guinness brings its magic to Canada with the launch of Guinness 0 Non-Alcoholic Draught</em></strong>

Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]

Nomadic ‘Ready When You Are’

<strong>Nomadic ‘Ready When You Are’</strong>

Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Tiger Beer creates the first puffer jacket that literally keeps you cool in the heat

Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the […]

UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI

<strong>UNLOCKING UMAMI: JOHNNIE WALKER UNVEILS BLUE LABEL ELUSIVE UMAMI LIMITED EDITION IN COLLABORATION WITH RENOWNED CHEF KEI KOBAYASHI</strong>

“When Chef Kei and I set out to capture the essence of umami, we knew we were taking a step into the unknown by embarking on an exciting journey of flavour exploration. Together, we wanted to push the boundaries of what Scotch could be and bring a truly innovative offering to the world of whisky […]

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