Pernod Ricard’s Olmeca Tequila is electrifying the tequila category with the release of three striking first and ‘Most Fantastic’ global limited-edition bottles for its award-winning Olmeca Silver1. Designed to drive differentiation in a fast-growing – but increasingly crowded – category, these exclusive bottles blend Olmeca´s modern-day party spirit with the rich tapestry of its Mexican heritage. […]
A brand with quiet confidence SALDO luxury wine is known for taking risks, not only with a wine style that explores uncharted territory, but also with its disruptive packaging. Defined by simplicity, SALDO’s core wines feature a Dymo label brand identity and nothing else – an intriguing minimalism that encourages curiosity and cuts through with […]
Bringing the goodness of probiotics to the people MilkyMist, a renowned dairy innovator from South India, has teamed up with SIG and AnaBio Technologies to introduce the world’s first long-life probiotic buttermilk in aseptic carton packs. This groundbreaking development, showcased at Gulfood Manufacturing 2024 in Dubai, represents a major breakthrough in the beverage industry, allowing […]
Independent brand design agency Vault49 share details of the latest work from its New York studio: an illustration-led design for a new range of canned cocktails by Angry Orchard. Identifying an opportunity in the RTD (ready-to-drink) category for a new product with an apple wine base, established US hard cider brand Angry Orchard developed a […]
Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver greater brand standout in a noisy marketplace, as well as help people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets. The refresh has […]
In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]
Appartement 103, the award-winning design agency, is delighted to introduce its latest collaboration with Brockmans Gin: the launch of Brockmans Wÿld, a striking new bottle design that redefines the world of ultra-premium gin. This exceptional project is a celebration of nature’s raw beauty, captured in a bottle designed to reflect Brockmans’ innovative spirit and commitment […]
New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]
30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]
With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]
