Bloom has redesigned Robinsons Cordials and Creations, two of the brand’s newer ranges that appeal to consumers looking for a squash that goes beyond the norm. Bloom has been working with Britvic for over 15 years. This latest work is part of a full masterbrand relaunch. The more premium Cordials and Creations ranges were developed […]
Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
SEVEN BRO7HERS BREWING CO is launching a brand-new summer beer ‘Lilt Bit Fruity’. Inspired by the 90’s beloved pop drink ‘Lilt’ this 5.5 ABV seasonal beer will be available in the first instance exclusively across the SEVEN BRO7HERS BEERHOUSES group. The beer will then be available to on-trade customers from July. A pint of the […]
The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has announced that it has secured a brand-new listing for its lager in all 65 Iceland stores across North and South Wales. The award-winning British supermarket chain now stocks the Wrexham Lager 440ml Cans (4% ABV), which feature stronger and bright colourways to be […]
Les Grands Chais de France has injected the joys of Summer into our supermarket shelves after securing over ten new listings across three of the UK’s major supermarkets. The seasonal shift will echo across aisles as retailer’s wine choices are refreshed to reflect the warmer weather. New listings from France’s biggest exporter of wine include a […]
Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life. However, MHWE plans to […]
In today’s world of overflowing social media feeds boasting trendy beverages, staying hydrated has never been more important. But let’s face it, plain water, while essential, isn’t always the most exciting choice. Sugary drinks marketed as “healthy” often come loaded with artificial ingredients, leaving consumers wanting healthy options without sacrificing flavor. Enter Buddy, the water […]
Global beverage branding specialist Thirst has created a masterbrand identity for Brooklyn Brewery, enabling global cohesion while retaining the legacy brand’s bold iconicity. Thirst maintains a long-term creative partnership with Brooklyn Brewery, alongside partner Carlsberg Group. The global drinks specialist has already created the positioning and identities for Brooklyn Pilsner and Pulp Art, as well […]
Innovative smoothies and soups in SIG SmileSmall carton packs ITO EN, a key player in Japan’s beverage industry, innovates the market with the launch of two premium beverages with bite-sized pieces in SIG SmileSmall carton packs, made possible by the SIG Drinksplus technology integrated in the SIG SmileSmall 24 Aseptic filling machine. The two new […]