Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]
Leading brand design agency, Lewis Moberly, has created the structural and graphic design for The Glenrothes 42-Year-Old whisky of which only 1134 bottles will be available worldwide. The 42 design sets a distinctive benchmark for prestige whisky combining vibrant colour, unusual materials and traditional craft to create a bold, elegant design. The Lewis Moberly design […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]
The new selection box by the award-winning Fairtrade tea brand includes its best-selling Mood Infusions Clipper Teas, the pioneering Fairtrade teamaker and winner of more than 68 Great Taste Awards, is launching a new Organic Gift Box Selection. The box is comprised of 45 specially selected envelopes featuring Clipper Teas signature designs. Each teabag is […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]
SIG filling technology providing superior flexibility Fair Cape Dairies expands its partnership with SIG. The company decided on a CFA 812 filling machine from SIG for superior flexibility when it comes to packaging formats and sizes. Fair Cape introduced a uniquely shaped carton pack that stands out on the shelf and offers more convenience to […]
‘with love’ and ‘forever you’ Spark 2023 Evolution of Brand’s “Nourish Every You” Campaign Today, vitaminwater® announced the addition of two new flavors – ‘with love’ and ‘forever you’ – to its zero sugar lineup, plus an innovative reformulation for all six zero sugar flavors. The new zero sugar reformulation offers our latest sweetener formula […]
Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the first-ever label-less wine, Crate, designed by sustainable drinks branding specialists, Denomination. Crate is a high-quality, barrel matured wine produced from some of Australia’s leading red wine regions with a truly sustainable footprint. The innovative design does away with unsustainable […]
Little Monsters are a healthy soft drink brand of sparkling deliciousness with no added sugar. The Little Monsters name refers firstly the lack of any hidden monsters in your drink and also to those little monsters who our kids often transform into when they don’t get what they want. Little Monsters is a drink that […]
Chase Design Group captures a curious and unconventional personality through design Hidden away in a valley bordered by 2 rivers, Black Chalk Wine in Hampshire, UK, sits on 30 acres of stunning vineyards. It’s the solid chalk soils found in this area which provide the purity for its range of small batch wines. From a […]