Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours.” The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by […]
Danish brewer Carlsberg may be switching its iconic glass bottles to the “world’s first fully biodegradable bottle” for its products. The company is currently working on the “Green Fibre Bottle,” a lighter packaging that is made from sustainably sourced wood-fiber. Unlike the previously featured ‘PaperBoy Wine’ bottles made from recycled cardboard packaging, Carlsberg’s bottles will […]
As one of the largest supporters of soccer in the U.S., Heineken understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older report facing major hurdles when trying to […]
Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]
Showcasing the first for consumer brand Lipton, TorchMedia has executed an Out-Of-Home campaign dressing trains on the eastern seaboard of Australia. The campaign suggests consumers ‘Taste the Brightside’ of the Peach variant of Lipton Ice Tea. The campaign will run throughout February and uses a creative to complement the tail end of the summer season. […]
Starbucks is the latest brand to jump on-board the Valentine’s Day bandwagon, with the coffee chain serving up free trials of Match.com alongside its lattes and espressos. Customers will be offered the chance to register with Match.com for free, using the store’s free Wi-Fi. Starbucks will also celebrate Valentine’s Day by offering customers a buy […]
Victoria Bitter is urging all Australians to get behind their cricketers with the launch of its new campaign made by Clemenger BBDO, Melbourne. To coincide with the ICC Cricket World Cup, Victoria Bitter has launched a TV advertisement to ignite passion and rally support around the country for the Australia cricket team. Victoria Bitter, the […]
Belvedere Vodka, the world’s original luxury vodka, introduces the newest flavour to their award-winning portfolio: Wild Berry. Debuting this spring, Belvedere Wild Berry is inspired by the summer berry harvests in Poland and North America and will refresh your palate while providing an unmatched taste experience. With its perfect combination of Polish strawberries and American […]
Captain Morgan is taking the beach with a tidal wave of flavour – and cocktails will never be same. Infusing a bit of the Caribbean into drinks across the USA, the Rum Company will introduce three flavours to its fleet— Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum, and Captain Morgan Grapefruit Rum. Crafted from the sparkling waters […]
Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]