The latest iteration of the brand’s ‘The Spirit of London’ creative platform will roll out globally from July and celebrates the energy sparked by the many contrasts of urban life
Beefeater, The World’s Most Awarded Gin, is launching the next phase of its The Spirit of London creative platform. Created by the brand’s new international creative agency partner, McCann London, the campaign invites consumers to experience the vortex of contrasts that fuel the energy of the city. This is metaphorically represented within a 30-second hero […]
Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. It’s mix of live probiotics, organic juices and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP is a soda you can feel good about. Flavors include: Ginger Lemon & Turmeric, Orange Mango & Chili, Wild Berries with Basil & […]
Drinks design specialists at Knockout have created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits. The brand’s first two variants, Botanical Dry and Spiced Oak, arrived in the UK market this November. Unlike other non-alcoholic spirits, ZEO possesses a sensorial dimension which mirrors the physiological effect of alcohol. […]
A drinks start-up has launched ‘Mawé,’ a new vitamin drink set to rival the high caffeine and sugar energy drink market. Aimed at millennial parents, gym goers and health-conscious on-the-go workers, Mawé is a caffeine-free, low sugar alternative to quick-fix energy and soft drinks. Boosted by B vitamins, the canned drink claims to harness the […]
