West Berkshire Brewery Announces Limited Edition ‘Tropic Like Its Hot’

West Berkshire Brewery Announces Limited Edition ‘Tropic Like Its Hot’

West Berkshire Brewery’s limited-edition pineapple pale ale, Tropic It Like It’s Hot, returns to the UK this summer. Available nationwide from August in 30L Keg and 440ML can formats, the brew is back by popular demand after debuting last year. Brightening up the British summer with serious amounts of juicy pineapple, Tropic It Like It’s […]

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Redbreast Irish Whiskey Takes Flight with New Branding by Nude Brand Creation

Irish Distillers have unveiled a new look for their iconic Redbreast range, more than a century after the brand was first introduced. Nude Brand Creation partnered with the revered Irish brand to develop the new packaging, with the aim to highlight Redbreast’s strong heritage and endearing brand personality, whilst also broadening its appeal to a […]

Williams Murray Hamm Harnesses Paisley Patterns for Secret Speyside Collection of Rare Whiskies

Williams Murray Hamm Harnesses Paisley Patterns for Secret Speyside Collection of Rare Whiskies

Branding agency Williams Murray Hamm is behind a striking and sophisticated, paisley-inspired brand identity for a new collection of rare and old single malts called the Secret Speyside Collection. The 15 single malts in the collection have been distilled at four seldom-seen distilleries and all aged between 18 and 30 years old. Williams Murray Hamm’s […]

Beet It Organic Unveils a Healthy New Design

Beet It Organic Unveils a Healthy New Design

James White Drinks has unveiled a refreshing modern design for its popular Beet It Organic beetroot juice, which has been bottled in rural Suffolk since 2005. Introducing James White’s new style logo, the new design incorporates the original calligraphy and a refreshed stylised beetroot illustration and complements the new “Bold by Nature” company strapline and […]

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Busch Beer Teams with Lucky Generals to Unveil Hidden ‘Pop-up Schop’

Whether walking down the street or scrolling through social media, pop up shops—with their long lines and extravagant merchandise—are now both inescapable and all exactly the same. As the beer that tastes best in the great outdoors though, this cut and paste formula does not work for Busch. So in partnership with Lucky Generals, Busch […]

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]

Perrier Takes Thirst-Quenching Refreshment up a Notch with the Launch of Perrier & Juice Drink

Perrier Takes Thirst-Quenching Refreshment up a Notch with the Launch of Perrier & Juice Drink

Perrier Carbonated Mineral Water introduces Perrier & Juice drink, a bold refreshment available nationwide for the first time. The new product line features the same iconic Perrier Carbonated Mineral Water you know and love, mixed with real fruit juices, sugar and other natural flavours, making it the ideal refreshment option to savour during life’s most extraordinary moments.  […]

Slush Brand ICEE Launches in the UK with New Campaign by Quiet Storm

Slush Brand ICEE Launches in the UK with New Campaign by Quiet Storm

ICEE, a leading carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush.  The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a […]

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Honest Tea Shows How ‘Small Decisions’ Can Impact an Entire Supply Chain

Coca-Cola’s Honest Tea wants to show how buying less-surgery drinks can make waves down the entire supply chain, lifting up communities around the world along the way. Honest’s new ‘Small decision. Big impact’ campaign highlights the brand’s longstanding mission to democratise organics and promote economic opportunity – as well as its expanding portfolio. Looking to promote its […]

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