New L’mon, from the makers of Volvic (Danone Waters), taps into an ever-growing consumer health trend, with a zesty range of sparkling drinks produced in the UK. Available in store now, the range comes in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit. Each recipe uses naturally […]
Watneys, once the UK’s biggest selling beer, is back with a difference. The beer, originally brewed in London in 1837, was once synonymous with a cheeky tipple in pubs around the country, especially their (in)famous Watneys Red Barrel. Now it is back having reinvented the iconic brand for the tastes of the modern drinker and […]
Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Pure Leaf’s range of single-origin and blended teas uses ingredients sourced from top producers all over the world and is made in collaboration with the industry’s most reputable tea masters. The brand […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
In an attempt to encourage its tourists to behave more responsibly, Inspired by Iceland has launched the world’s first premium tap water brand. Kranavatn, Icelandic for tap water, is being promoted as a free, abundant, high quality product for consumption from any tap. By promoting its tap water, Inspired by Iceland – the official brand for Icelandic tourism – hope to be a […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]
Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]