Frozen sales continue to surge as sector outperforms fresh and chilled

Frozen sales continue to surge as sector outperforms fresh and chilled

Sales of frozen food increased by £285m in the last three months according to the latest statistics from Kantar and the British Frozen Food Federation (BFFF). The growth in sales is currently double the increase in value experienced in the previous 12-week period to 22 March, revealing frozen food is becoming increasingly popular with shoppers. […]