To tie-in with the awards theme, McDonald’s has likened its Big Mac to famous films in its Oscars spot that aired during the show on February 23. In the ad, iconic elements from classic movies like King Kong and Jaws are spelled out in plain text while Debussy’s Clair De Lune plays in the background. […]
For the first time ever, McDonald’s is selling bottles of the “secret” sauce used in its Big Macs. Marketed as the ‘Big Mac Special Sauce’, McDonald’s will only be releasing 200 500ml bottles of its highly coveted sauce worldwide. Currently, McDonald’s Australia is bidding off the first bottle of its special sauce on eBay, in […]
Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]