Lidl Goes for the Jugular of Rivals with ‘Big On Quality, Lidl On Price’ Campaign

Lidl Goes for the Jugular of Rivals with ‘Big On Quality, Lidl On Price’ Campaign

Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]