Birds Eye introduces new comms campaign: So, what’s for tea?

Birds Eye introduces new comms campaign: So, what’s for tea?

In response to the UK lockdown, Birds Eye is set to launch an updated communications approach today (Tuesday 7th April). Titled “So, what’s for tea?”, the new campaign will run in place of the original through-the-line activity and will provide families with ideas for teatimes as well as for playtime, family time and downtime.  Sarah Koppens, […]

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of ‘The Birds Eye Butties 2020’

- Birds Eye is opening up the search for Britain’s ultimate fish finger sandwich to a people’s vote for the first time - Initiative developed in partnership with creative agency ELVIS

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of  ‘The Birds Eye Butties 2020’

Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative was developed in partnership with creative agency ELVIS. The campaign is a new take on Birds Eye’s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create […]

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]

Birds Eye Introduces the “Spokes-Peas” in its Newly Launched Campaign by JWT Melbourne

Birds Eye Introduces the “Spokes-Peas” in its Newly Launched Campaign by JWT Melbourne

Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]

Birds Eye Shows Support for British Parents with Film to Celebrate Parenting Challenges

Birds Eye Shows Support for British Parents with Film to Celebrate Parenting Challenges

Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]

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