BIRDS EYE STEAMS UP THE LUNCH OCCASION WITH NEW MULTICHANNEL CAMPAIGN

BIRDS EYE STEAMS UP THE LUNCH OCCASION WITH NEW MULTICHANNEL CAMPAIGN

Birds Eye is unveiling a new creative platform and multichannel campaign for its Steamfresh® range of healthy meals. The campaign, developed by elvis and sporting the tagline “Goodness That’s Steamy!”, will exhibit a new, playful tone of voice for the Steamfresh® brand, helping to drive awareness of the new Steamfresh® Meals which launched in March […]

Captain Birds Eye Launches Beard Kit To Get Brits Looking Shipshape

The nation’s favourite silver-whiskered seafarer has launched his latest limited-edition stocking filler - Captain Birds Eye’s Shipshape Beard Kit

Captain Birds Eye Launches Beard Kit To Get Brits Looking Shipshape

2020 has seen many people turn to new personal care routines, with nearly a quarter (22%) of Brits spending more time on their regime during lockdown, and almost a third (31%) of men using time away from the office as a chance to experiment with a new beard or moustache.   Instantly recognisable by his signature […]

Birds Eye introduces new comms campaign: So, what’s for tea?

Birds Eye introduces new comms campaign: So, what’s for tea?

In response to the UK lockdown, Birds Eye is set to launch an updated communications approach today (Tuesday 7th April). Titled “So, what’s for tea?”, the new campaign will run in place of the original through-the-line activity and will provide families with ideas for teatimes as well as for playtime, family time and downtime.  Sarah Koppens, […]

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of ‘The Birds Eye Butties 2020’

- Birds Eye is opening up the search for Britain’s ultimate fish finger sandwich to a people’s vote for the first time - Initiative developed in partnership with creative agency ELVIS

Birds Eye searches for Britain’s favourite fish finger sandwich with launch of  ‘The Birds Eye Butties 2020’

Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative was developed in partnership with creative agency ELVIS. The campaign is a new take on Birds Eye’s Fish Finger Sandwich Awards, which originally launched in 2017, and aims to create […]

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]

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