Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

Birds Eye and Sainsbury’s revamp frozen aisle to get people to shop in full colour

As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Birds Eye Says ‘Whoops, I’m a Bit Veggie’ with Vampiric Meat-Free Ad

Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

Birds Eye Brings Premium Fish Under the Captain Birds Eye Range as it Waves Goodbye to its Inspirations Sub-Brand

After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Brandon Redesigns Birds Eye Frozen Ready Meals, Dialling Up Authenticity and Quality

Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]

Birds Eye Introduces the “Spokes-Peas” in its Newly Launched Campaign by JWT Melbourne

Birds Eye Introduces the “Spokes-Peas” in its Newly Launched Campaign by JWT Melbourne

Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Brandon Delivers Bistro-Inspired Identity and Packaging Design for Birds Eye Inspirations

Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. Brandon’s design uses mouth-watering images of food on the front of pack, inspired by the editorial style of food photography currently seen in food and lifestyle publications. Brandon’s work moves away from the rest of […]

Birds Eye Shows Support for British Parents with Film to Celebrate Parenting Challenges

Birds Eye Shows Support for British Parents with Film to Celebrate Parenting Challenges

Birds Eye Fish Fingers is launching an online film to show support for mums and dads around Britain to celebrate the sometimes-thankless parenting moments they face, and to stand with them in #Solidaritea. Birds Eye’s film features a group of mums – the so called ‘fish finger five’ – who originally came together to support their […]

New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

New Promise from Birds Eye Provides a Positive Voice to Frozen Chicken

Strategic brand design agency BrandOpus has worked with family favourites, Birds Eye, to create new packaging for their entire chicken portfolio. The frozen chicken category is in decline, concerns over quality has seen mums looking outside of the category to feed their families. Birds Eye came to BrandOpus with an ambition to revive the frozen […]

Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Birds Eye Relaunches Coated Fish Range with the Help of ‘The Captain’

Leading frozen food brand, Birds Eye, has announced the launch of a new market-leading multi-million pound above-the-line campaign for its Coated Fish range, including a new TVC featuring Captain Birdseye, product quality improvements across the entire range and a packaging refresh. Only the Best for the Captain’s Table After almost a decade away from the UK’s […]