Birds Eye has made a departure from its 10-year Masterbrand strategy with the introduction of new packaging designs for its Simply Breaded and Harry Ramsden’s ranges. The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding […]
Havas Worldwide London has launched a TV ad for the new range of breakfast pancakes, croissants and waffles for Birds Eye, bringing back the much-loved 80’s ‘Waffly Versatile’ jingle. Finger Music was enlisted to re-create the famous song for a new series of ads, directed by Olly Williams at Another Film Company. The original 1980’s […]
Launched over the weekend, a new above-the-line campaign from Havas London captures the excitement of a Birds Eye dinner through the eyes of a small boy, as he rushes back to his kitchen from school. Beginning at his classroom desk, to his final arrival at the dinner table, our fish finger fanatic hurriedly takes us […]
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod Fillets and new additions to the current Steamfresh range are set to further strengthen […]
Birds Eye gave people across the UK the chance to celebrate and indulge in the classic fish finger sandwich by running hundreds of Birds Eye #FishFingerSandwich house parties. In a first of its kind for the frozen food sector, Birds Eye has partnered with mass influencer marketing agency Come Round, to run 200 Birds Eye […]
A restaurant named “The Picture House” lets its customers pay by posting a photograph on Instagram. This pop-up restaurant was set up for a day in London, and served to promote a new range of frozen meals by the food company Bird’s Eye. Diners were served a two-course meal. Before dining, they would take a […]
Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]