Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

Burger King in Brazil Breaks New Ground with Ad Featuring Blind Customer

The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]