Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Bloom Gin Turns its Back on Gender Stereotypes in Category Breaking Brand Campaign

Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]