Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]
Arla, the farmer-owned dairy cooperative and the UK’s largest dairy company, has unveiled a game-changing concept in the milk aisle: the first ever skimmed milk that tastes as good as semi-skimmed. Arla Best of Both (BOB) has a distinctive yellow lid and a 100% unique proposition. The new fat-free milk is pasteurised, filtered and enriched […]
