Doritos’ bold flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In a twist to previous mechanics, shoppers were invited to eliminate their least favourite of the flavours, and in a close fought battle, Doritos B (Ultimate Cheeseburger) lost out to the more popular Doritos A (Sizzling Salsa). To […]
popchips inc., the innovative snack company which pioneered the popping process for potatoes, announced one of the company’s boldest product innovations to date with the introduction of an entirely new product line called Ridges. The new announcement was made today by popchips CEO Dave Ritterbush at the Natural Products Expo West trade show in Anaheim, […]
