Boston Pizza’s New Brand Positioning Promises ‘We’ll Make You A Fan’

Boston Pizza’s New Brand Positioning Promises ‘We’ll Make You A Fan’

Boston Pizza unveiled new brand positioning that reinforces its commitment to providing the perfect guest experience, and identifies it as the destination for Canadians with a connection to sports. Featuring the tagline ‘We’ll Make You A Fan.’, the integrated campaign begins Saturday, February 21 with a 30-second brand essence spot to introduce the new positioning. […]

This Valentine’s Day, Dig In To This Heart-Shaped Pizza For A Good Cause

This Valentine’s Day, Dig In To This Heart-Shaped Pizza For A Good Cause

These brilliant heart-shaped pizzas from Boston Pizza, would make a great alternative to the traditional boxes of chocolate gift. The heart-shaped pizza comes in small and medium sizes, and is available in flavors from the gourmet section on the menu—to make things special, you can also create your own pizza with custom toppings that would […]

Boston Pizza’s Marketing Campaign Asks Fans To Pick The Next Big Pizza Innovation

Boston Pizza’s Marketing Campaign Asks Fans To Pick The Next Big Pizza Innovation

For the past 50 years Boston Pizza has been changing the pizza game, with its innovative food creations made from its hand pressed dough including the Pizzaburger, Chicken Club with a pizza dough bun, Calzones and delicious Pizza Bread. Now, Boston Pizza is changing the pizza game once again with the launch of new menu […]

Boston Pizza Names Helen Langford New Vice President of Food Services

Newly created position to deliver on brands’ innovative and bold culinary strategy Boston Pizza today announced the hiring of Helen Langford for the newly created position of Vice President of Food Services. Langford brings more than ten years of product innovation, quality assurance and supply chain expertise to the role and will oversee Boston Pizza’s […]