Boursin Says Bonjour To Honest Burgers In A Flavoursome First
Boursin, the No.1 Indulgence cheese brand], has announced a flavoursome first, with an exciting new premium burger restaurant brand partnership, as British burger brand Honest Burgers launch the ultimate Boursin burger! Building on the success of last year’s summer campaign, which drove +9% value sales growth (vs 1YA[ii]), this year’s “We Summer, Oui Boursin” campaign continues to showcase […]
