Boston Pizza’s New Brand Positioning Promises ‘We’ll Make You A Fan’

Boston Pizza’s New Brand Positioning Promises ‘We’ll Make You A Fan’

Boston Pizza unveiled new brand positioning that reinforces its commitment to providing the perfect guest experience, and identifies it as the destination for Canadians with a connection to sports. Featuring the tagline ‘We’ll Make You A Fan.’, the integrated campaign begins Saturday, February 21 with a 30-second brand essence spot to introduce the new positioning. […]